Site Health and Maintenance
How healthy is your site? The best way to find out is to keep track of your Site Health is through monitoring your performance metrics. This shows you what is working, and what needs work. Part of keeping your site healthy also involves maintaining it.
Monitoring your metrics can help you improve your site’s health. But what are these measurements? Essentially, they’re any quantifiable data that your can use to assess your site health.
Your most fundamental measurements will come from Google Analytics, or a plugin on your WordPress site that gives you similar data. This can indicate page visits, bounce rates, 404 errors and other essential information.
But you can also track other areas of your site health. Keeping an eye on your support, your sales (and your refunds), and your social media pages, can all help you gain insight about your performance.
What to Look For
When tracking your site health, you’re not simply looking for growth. Your performance metrics can indicate what’s working, but also what isn’t. If you find that a certain page has a higher bounce rate, for example, this could indicate that your target audience isn’t interested in that area of your business.
On Facebook, some posts may get a better response than others. Or maybe your tweets aren’t getting the response you’d hoped for. This tells you that something needs to change.
Working on Site Health
Your metrics will help you improve your site’s performance. These measurements will tell you what you’re doing right – you can build on this to do even better. You’ll also see where you’re going wrong.
Your Site Health is critical to developing a well-functioning, profitable online business. Understanding this can help you grow from strength to strength. Ignoring this can be detrimental.
Site maintenance is a core element of Site Health and is instrumental in keeping your site up-to-date and running smoothly. It may not be your top priority, but without it, you could run into unnecessary problems. There are three areas that need to be looked after.
Plugin developers are constantly making tweaks and updates to their products. This is to ensure that there aren’t any bugs in the plugins, and that the plugins themselves work with the latest versions of WordPress.
If you don’t update your plugins, they may not function properly, which could impact on your site. Properly maintained plugins can help when it comes to providing a satisfactory customer experience.
A secure site comes with plenty of benefits. Google gives preference to sites that are secure. People are more likely to trust your site, and for eCommerce it’s a must.
Regular site maintenance helps prevent your SSL Certificate from lapsing. This keeps your site secure. Plus, if you’re using an http address with an ‘s’ – indicating ‘secure’ – and your SSL certificate is no longer valid, people may be warned by Google to stay away from your site.
Your readers may be leaving comments or questions on your blogs or pages. It’s simple, good practice to read and publish these comments. Others may have similar questions, so responding can help to improve communication with your customers.
Positive feedback is always a good thing. Comments saying your posts are useful, or thanking you for the good advice can go a long way to boosting your credibility. Negative comments can also be helpful – they can help you improve or adjust your focus to something more relevant.
A Healthy Site
Keeping your Site well-maintained may sound simple enough, but it is a crucial step in developing a healthy online business. So keep your site healthy with our Site Health and Maintenance Plan.