Social Media Posts: The Ideal Length + Other Tips

Social media posts ideal length

There always seems to be some debate around the best way to write social media posts. What’s the correct length? How many hashtags should you use? 

Obviously what you post will depend on where you post it. Instagram, Facebook, Twitter and LinkedIn are all very different social networks (and that’s just the tip of the social media iceberg). So you wouldn’t use the same post across all of your networks.

To help you figure out the best approach, we’ve curated some guidelines for some of the more popular social channels. Keep in mind though, that while these are recommendations made from various studies, they are not definitive. If your audience responds to something different, go with it.

Facebook

Most sources agree that the ideal length for a Facebook post is between 40 and 80 characters. Short, concise posts get the job done. After all, people generally don’t have time to read much more than this.

Longer posts can also get cut off. So if your Call to Action or other crucial info comes after this, you have to rely on your readers to click on the ‘…see more’. 

If you do have a lot to say though, you can fit up to 63 205 characters into your Facebook post. And at 8 000 characters, the limit on comments is also generous.

Twitter

Given the nature of Twitter, the character limit is, well, limited. Twitter now allows for up to 280 characters in a Tweet, as opposed to the older 140 character limit. But that doesn’t mean you should use all of them.

The recommended number is between 71-100 characters. Short, to-the-point tweets encourage more engagement. Shorter tweets also leave more room for comments when people retweet. If you’re using a hashtag or two, try to keep these short as well. 

Instagram

While it’s a very visual platform, Instagram does set a limit on the characters you’re allowed in your captions. You can use up to 2 000 characters and 30 hashtags. 

But your caption will get cut off if it’s too long, so the recommended number of characters is 138-150.

For hashtags, try using between 5 and 10, and keeping these at less than 24 characters each. Studies show that engagement falls off after about 10 hashtags. Using the same hashtag all the time can also have a negative impact; Instagram may not show your post if you overuse a hashtag.

LinkedIn

A company update on LinkedIn can use up to 700 characters, but again this isn’t advisable. As with your other platforms, updates that are too long get cut off, so people have to be even more engaged to actually ‘Read more’. 

As LinkedIn is focused more on businesses and professional updates, a company update should be between 50 and 100 characters. Blue Compass says that if your post description exceeds 3 lines, LinkedIn cuts it off and uses ellipses.

The Right Length For Social Media Posts

Here’s an infographic that sums up the numbers. The numbers in bold are the recommended character figures – try these out and see if they work for you. 

Social media posts recommended characters

We haven’t included info on ads, sticking instead to organic posts. You can have a look at these sources for more information on character limits for both organic and paid social media:

As with any social media posts or campaigns, stick with what works for your readers. Having a good understanding of what your audience likes can help you choose the best social platforms and craft posts tailored for them. 

Photo by Rami Al-zayat on Unsplash

Content Marketing: What Is It and Why Do You Need It?

content marketing

Content marketing is fast becoming one of the most effective ways to market your business. It’s a strategy that is gaining momentum, and is something every business should consider. Let’s have a look at what content marketing is all about, and how it can help your business.

What is Content Marketing?

There’s a good chance that you’ve encountered hundreds of examples of content marketing, probably without even knowing it. It is content on your website that adds value for your readers. It doesn’t promote a product or service (unlike your PR press releases) and it doesn’t sell you something (unlike advertising).

Content marketing promotes your business or product by providing value to your users. Your content may educate, inform, entertain or enlighten your audience. In other words, it gives them something of value. Because of this, they become return visitors, and they start to trust you (and your business or product). And this means they’re more likely to purchase your product or employ your services.

Content marketing also goes hand-in-hand with Search Engine Optimization (SEO). Search engines are looking to provide users with content that is useful to them. So good content, which uses keywords sparingly but effectively, can often do well in search rankings. This is especially true for content that is useful, relevant and which focuses on the audience.

Content Types

When we think of website content, we often just think of webpages or blogs. Of course, these are both great examples of content, but they’re certainly not the only way you can use content to market your product or business.

eBooks or online courses are an excellent form of content. They are something that your reader can take away from your website, in the form of a download. And this means that users will be engaging with your content on an ongoing basis.

Infographics, images and videos are also valuable. They provide an alternative way to view and understand the concept you’re discussing, while engaging readers on a different level. They also make for interesting visual content – ideal for sharing on social platforms. You might even consider using a podcast to reach a wider audience.

If you have a wide variety or interesting and stimulating content, there is a greater opportunity to reach a wider audience. More consistent content means that you keep your audience engaged and coming back for more. This allows you to build on your relationship with them. And if you can establish yourself as an authority, your audience will trust your content and your product.

Why You Should Be Using Content Marketing

You may very well be asking whether this marketing strategy is right for you. You may be wondering whether it is more effective than traditional advertising. Or perhaps you’re thinking that product-punting would be a better option.

But content marketing does work. For one thing, it doesn’t cost as much as your regular advertising avenues. You may hire a professional writer, or you may do your content creation in-house. Either way, generating good content will still be more cost effective than advertising.

Blogs that offer value, or infographics that explain a key concept are also going to last longer, compounding your ROI. Your content will stay on your website, ensuring new and return users can read and engage with it. This is helped along by SEO, with good content leading to a potentially increased visibility in search engines.

As you add to your online content, you increase the potential for traffic and backlinks, you can establish your expertise and build on relationships, and ultimately, you can increase your conversions. Simply put, more valuable content creates a potential for more traffic which means a higher chance of someone buying your product.

Content marketing benefits

Of course, the emphasis is on offering something of value to your readers. So punting a product isn’t going to work. But you can still add a call to action, or tactfully mention your business or product. The key is to practice integrity and give your customers honest, useful information.

Wrapping up…

The online marketplace is busy. And with everyone trying to sell something, it makes it difficult for your business to stand out. But content marketing is an effective way of offering something more to your customers and readers.

Take the opportunity to provide information, or educate someone. Give your users something worthwhile to read (or view). This will set you apart from the competition and your users will remember this. They’ll grow to trust your brand and value your opinion. And when it comes to crunch time, they’ll choose your product or service.

 

Feature image by Joanna Kosinska on Unsplash

Awesome Ideas for Generating Blog Content

blog content

Blog content isn’t always easy to come by. If you’re trying to generate new content every week, or more often, finding good ideas for fresh content can be a struggle. But not if you know where to look.

Here are some ways to generate awesome ideas for your blog content.

Google It

One of the best places to start is online. There are a significant number of people online, all looking for the answers to their questions. So starting here will give you an idea of what people are looking for and how to tailor this to suit your needs. There are several ways you can get this sort of information.

Google Search

This is a simple way to start looking for ideas. Simply type in one of your focus areas and see what pops up. If you have a specific keyword or key phrase around which you’re trying to create content, you can use this.

You’ll then see what else is available on the topic, along with more specific ideas that can help give your blog a bit more focus. The focus of each blog shouldn’t be too broad, so you can use the search results to figure out how to narrow down your topic.

You can also use the Related Searches, at the bottom of the page, to generate ideas. Say for example, you sell board games. If you plug this into the search bar you’ll find game shops, types of games, reviews and so on. This is already a good place to start. But scroll down to the bottom of the screen and you’ll get even more ideas from the Related Searches.

Blog content generated from related searches

Google Trends

If you want to delve a little deeper into what is trending on Google, have a look at Google Trends. This is a free tool that you can use to see just what people are looking for online. It’s also a great tool for refining your keywords to help with your SEO.

If you search on Google Trends for board games, you’ll see that this is a fairly popular search term. Especially compared to some of the related searches. But this also means its a very broad term. If you look at a few of the related search terms, though, you can see which work, and when. Christmas is the most popular time, with ‘best board games 2017’ doing just a little bit better than family board games.

Google trends shows popularity of search terms

As you can also see, if you click on your search term, you’ll get even more suggestions. You can further explore your keywords by refining your location, time span and categories.

Google Alerts

Another good way to stay up to date is by setting up Google Alerts. With this tool, Google sends you an email with new content every day or week. You enter a key phrase or subject in which you are interested, and Google then sends an email to you with relevant articles and links.

You can use this to understand how others are approaching the topic and generate ideas for your own blog content. As with any of these, if you see a gap that hasn’t been filled, or a topic that hasn’t been addressed, write about it.

Customer Support

Your clients, customers and readers are going to have issues. Or they’ll make comments. Or they might ask you questions. Addressing these in a blog post is a great way to generate content that your users want to read.

If someone has a question about how to place an order, for example, it means that they couldn’t find the answer easily on your site. They might think the order process is flawed, and complain about it on social media. Or they simply have a suggestion for you. This is a good opportunity to provide your customers with the information they need.

This sort of communication may not always fall into your lap though. If someone has a problem, they may take to Facebook to complain about your service. So you need to keep an eye on what people are saying about you on different channels.

Social Communication

Social channels are also a great way to get to know your consumers and readership. Through these channels you can understand what your audience is looking for. And if it isn’t obvious, you can ask them. Find out what information they want, or ask them to suggest content that they’d like to see on your site.

You can also use your social channels to share new content. This way you not only drive traffic to your site but can also gauge people’s reactions to your blog content. This can help you understand what’s working, what you need more of, and what to avoid.

Wrapping up

There are plenty of ways to look for blog content ideas. If all else fails, read up on your area of interest, explore the topic and learn what you can. Write down your questions and answer them in a blog post. Or find a focus area that hasn’t been dealt with and tackle this – this will also help you stand out as an expert and authority in your field.

Listen to what people are saying and asking. Stay up to date with what’s happening in your field. Your blog posts should be topical, current and focused. If you generate these sort of ideas, your content is sure to draw traffic and increase your readership.

 

Featured Image by Emma Matthews on Unsplash

Why You Need A Website Analysis

Use website analysis to make data-driven decisions

So you’ve set up Google Analytics and you’ve connected it to your analytics plugin. You can see just how many people have visited your site and what pages they visited. But why do you need a website analysis? The short answer: to help your business grow.

It’s not quite as simple as installing a plugin or setting up Google Analytics though. You also need to analyse these analytics. In other words, you can’t simply use these tools to gather data; once you have the data you need to perform a website analysis. This will help you establish what’s working (Keep on doing this!) and what needs fixing.

Google analytics tools for website analysis

Data-Driven Decisions

The point of performing a website analysis is to gather data that can inform your business decisions. This is good practice and you should be comparing your analytics on an ongoing basis. But this is even more important if you’ve made big changes to your site or you’ve launched a new site or product.

This is because the data that you gather tells you about your audience, their behaviour on your website and when they leave your site. Analysing this data can give you actionable results. For example, once you’ve figured out why or on which page people are leaving, you can take action to change this.

In fact, you should be using your website analysis to create a ToDo list of actions you can take to improve your site’s performance. Regardless of the size of your business, your site can benefit from this analysis.

Website Analysis Tools

With Google Analytics you can track and monitor various performance metrics. You can also make use of the Insight tools provided on platforms like Facebook, Twitter or LinkedIn, for example. If you’re running an external campaign, or something like Google Adwords, you’ll need to add your analyses of these to your other metrics as well.

Google Analytics offers a number of key indicators, which you can use for your website analysis. Here’s a quick look at what some of these are. For a more detailed description, have a look at this glossary from Loves Data.

  • Session: A visit to your site.
  • User: A person who is visiting your site. Unique users give you an indication of how many different people visited your site. You can also gain insight into the value of the information you provide by looking at the number of return users.
  • Pageviews: The number of pages viewed. This is different to Pages, which refers to which pages were viewed. In Google Analytics, pages are organised according to their popularity – that is, pages that are viewed the most will appear first.
  • Bounce Rate: This is the percentage of users who leave your site after only visiting a single page. The higher the percentage, the higher the number of users leaving. This is a handy tool as you can look at which pages have a higher bounce rate, and try to motivate users to click through to other pages.
  • Location: Where your users hail from. You can find out if you’re reaching the right audience, or if you need to adjust your content for a different audience.
  • Traffic: This tells you how your users are finding your site. It includes details about the channels (social, organic or direct), return or unique traffic, the search engines they’re using and other information. This provides insight into which channels are working and which either need more work or should be abandoned.
  • Referrers: The sites (such as Facebook or other websites) that refer users to your site. Again, this gives you insight into how people are finding your site and where to focus your resources.
  • Device: The technology your users are using. This data includes whether users are on mobile or desktop, their screen resolution (useful if you have a very visual site), whether they’re using iOS or Android and other such information.

Using Relevant Data

The above tools are just some of the many you have at your disposal, all of which can help you make data-driven decisions to boost your business. But your analysis needs to make use of relevant data. Without this, you’re wasting your time and your resources. For small businesses, with limited resources, this could end up costing you if you make the wrong decision based on the wrong data.

Say you decide not to make your website mobile-friendly as the overhaul would cost too much. But have you looked at how many of your users are on mobile devices? Or you decide to focus on an American audience, but the majority of your users are from European countries. Your efforts will cost you, in users, cash or other resources, if you don’t look at the correct data.

To prevent this from happening, you’ll need to start by establishing what data you need. Do you want to track the busiest hours on your social media? Should you be keeping an eye on the type of people visiting your site? What about bounce rates? And page views?

Essentially, you need to determine which performance indicators can help you grow your business. And by extension, which metrics to keep an eye on.

Getting Analytical

Once you have an idea of what data to track, you need to start analysing the data. It’s a good idea to do this in a spreadsheet, so you can keep track of your progress. This can help you avoid what’s known as vanity metrics – metrics without any comparative data, and which therefore cannot be examined in context.

To track your analytics effectively, you need to have a purpose. If you know your end goal, you’ll be able to more effectively find the information you need to make your decisions. For example, if you want to get a better understanding of your audience, you’ll need to examine your users and their behaviour. this includes the pages they visit on your site, the duration of their visits as well as their location and demographics.

As you’re analysing your data, you should be noting down anything interesting or actionable. Perhaps the majority of your users are on mobile devices; make a note to ensure your site is mobile-friendly. If your bounce rate is too high it could indicate that people are not finding the right type of info on your site, or a particular page. Try adjusting your content to fix this.

If you frequently record the relevant data, you’ll be able to see if your efforts are working. Maybe you decided your content needed a boost and you’ve started publishing a weekly business blog. Check the data. Is this driving traffic? Boosting sales? If you’re sending a weekly newsletter now, instead of a monthly one, can you see the results?

Wrapping Up…

Making change can be effective, but only if it is worth the effort and resources you put into that change. To do this, you need to institute a frequent website analysis. This should focus on your key performance indicators. Plus you should have a clear purpose, which aligns with your business goals.

Once you understand these factors, you can start to record and analyse your data. This information needs to be given to the key players in your business so that they too can make the correct data-driven decisions. This in turn, will help you grow your business.

Featured image by William Iven on Unsplash

What Is Your Marketing Message? (And is it the right one?)

Make sure you send out the right marketing message

How many times do you read a newspaper headline and cringe at the spelling mistakes, or marvel at the fact that typos and punctuation errors made it past the editor? Of course, we expect the news to be presented to us in impeccable English. But what about the marketing communication we receive on a daily basis? The blogs we read? The social posts? Is it okay for your marketing message to be any less impeccably presented?

The quick answer is a resounding NO! Because if your communication is anything less than exemplary, then you’re sending the wrong message. Sure, these are high standards, especially for the globalised world we live in. But why shouldn’t your customers expect the best? Especially if you expect them to purchase your merchandise, use your service, or buy into whatever it is you’re selling.

Where It Counts

Newspapers, magazines and other such publications are placed on a language pedestal. They employ trained, professional writers and editors. So we expect them to be able to deliver a story in decent English. But I think we’re doing ourselves a disservice if we don’t also expect decent English from any professional communication.

And yes, this should apply to any platform of communication. If you’re sending a marketing email or communicating with your clients (or potential clients) in any way, use good English. From Facebook and Twitter to blogs, emails and even WhatsApp messages – your engagement with your clients sends a message. You need to make sure it’s the right one.

The Right Marketing Message

But how do you ensure this? Especially when English isn’t your native language, or simply isn’t your strong suit. Here are some common mistakes you don’t want to make, and some suggestions for how to improve your communication.

Spelling errors

It happens – you type too quickly and don’t notice the typo. Even when you read through what you’ve written, you might miss the mistake. The big problem here is consistently misspelt words – if you don’t how to spell a word, Google it! You can be sure that at least some of your readers will know how to spell it, and they’ll be wondering why you didn’t take the time to find out.

Words that shouldn’t be there

You read through your work, think ‘Oh, let me change that line’ and you forget to delete something else. Or you start to write something and change your mind, leaving half of the original sentence behind. Sure, it happens. But it can create a bad impression – it is a little sloppy, after all.

Poor punctuation

You don’t need an exclamation mark after every sentence. If you must use them, do so sparingly and where it counts. You do need full stops though. At the end of every sentence. Punctuation can change the meaning of what you’re communicating to your audience, so it needs to be done properly. I bet you’ve seen this one before, but it makes my point:

“Woman: without her, man would be lost.” or “Woman without her man, would be lost.”

Double meanings and Innuendos

In the marketing business, getting your meaning across is key. The wrong meaning can be detrimental to both your campaign and your product. Ambiguity, double meanings and innuendo need to be used with extreme caution.

Insinuating that a certain skin color, or gender, or religion is better (or worse) isn’t acceptable. Derogatory sexual connotations, or any belittling of someone else, isn’t acceptable. After all, can you afford for your marketing communication to send the wrong message?

We often wonder how big products can make these mistakes. Surely someone, somewhere along the marketing chain, realized the message could be misinterpreted? But smaller companies and products, or individuals working for or associated with a company or product, also need to practice caution. You can’t take to Twitter with inappropriate jokes or statements and hope that the world won’t take notice.

Things that just don’t make sense

Have you ever had to read a line, then read it again, and again, until you think you understand what it means? Giving your readers a brainteaser can be an effective tool to engage them. But not when it comes to communicating your message.

Personally, if I have to read something more than once, just to figure out what it means, I tend to move on. This leaves me feeling frustrated – why over-complicate something? Why use so many words when one would do? I simply don’t have the time to wade through long-winded overly-technical explanations when they don’t add anything meaningful.

Solutions

Creating the right marketing message is what we’re after. But how do we go about avoiding these common pitfalls? To start with, it helps to have someone else read your work. Of course, this may not be possible for things like social media posts. But it’s a definite must-do on your blog posts, webpages and any other long-form content. Ask someone to check for basic errors, but also to read deeper, looking for comments that could be misinterpreted.

Then correct your mistakes. If you don’t pick them up before you publish, don’t panic. You can always fix something when you do notice it. If it’s a Tweet (which you won’t be able to edit) and you’ve just published it, delete and repost. If something that you’ve published has caused offence, own it and (if you need to) apologize or explain. You may also want to remove the offending post.

Creative license

Using words like ‘And’ to start a sentence, or getting creative with your punctuation, really isn’t the norm, but it can be effective, or just sound right. Playing up double meanings and innuendos is another effective creative tool. Personally, I don’t like it when words are misspelt on purpose (I don’t think it’s gr8) but again, it can make an impact. But if you’re going to employ these tactics, do it sparingly and save them for when you want to make a point.

Remember, for the most part, readers don’t want to wade through long, complicated sentences. They don’t want to see glaring errors. They don’t want to have to figure out whether they should be offended or not. The essence of effective online communication is ease: easy-to-read, quick-to-understand, simple but powerful communication. So make sure your marketing message says the right thing.

 

Featured image by Marcus dePaula on Unsplash

Free Project Management Tools That Will Make Your Life Easier

Project management tools for small businesses

Whether you’re starting your own small business or steadily growing your empire, managing your time and your projects can be difficult. And if you are just starting out, finding the right project management tools could prove costly. So we found a few to help you manage your time and your business. And they’re free!

Slack

As a communication tool, Slack is a great option. You can set up teams and invite others to join. Teams can have channels, through which they communicate with the everyone else in that channel. For example, the #marketing channel can discuss campaigns, share files or add URL’s to the chat. Team members can be part of multiple channels and they can chat to one another individually.

Slack can also integrate with Trello (see below) which is handy when it comes to team and project management. It comes with a mobile app as well, so you can manage everything on-the-go. You can see when team members are available or offline and type messages or call. Slack is a useful tool that keeps your communication easy and efficient.

Trello

Trello is more than just a TODO list. This handy tool allows you to create, share and contribute to projects, lists and well, anything that needs to get done. You can private boards for the things you need to remember, or share boards with others. This is great for personal organization. But Trello lets you take this organization to the next level.

You can create teams and add team members. Within each team you can set up different boards – think of them as project boards. Within each board you can add lists – ToDo, In Progress, Done – or whatever suits your purpose. Boards and lists can be dragged and dropped, so you can rearrange them to suit your needs.

Once you have your boards and lists set up, you can add cards to these. Cards can include checklists, descriptions, attachments and due dates. Team members can also comment on cards. Apart from being able to integrate with Slack (above), you can now also integrate Trello with Gmail. So you can add cards to Trello directly from your email.

TopTracker

Time management doesn’t work unless you know how much time you’re spending on each task. Or for that matter, how much time your team members are spending on their tasks. TopTracker is an app that records how much time your spend on each project. When you begin work on something, you can open the app, select the project and get to work. Forget to start the app? No problem – you can add in times manually as well.

Tracking your time means you can keep a record of how much time you spend on each task. But it also helps you stay focused – because you know you’re on the clock. It works on mobile as well, meaning you can keep track of things even when you’re not in the office. It’s a good addition to your project management tools, for yourself and for your team.

Wrapping up…

There are plenty of awesome project management tools available. But many of these come with features that you need to pay for, which makes it difficult for start ups and small businesses. With tools like Slack and Trello, you can stay on top of your team and your projects. Of course, these tools do have features that you can pay for, but you don’t need these to successfully manage your time.

Running your online business takes time. If you have a team, managing this takes even more time. So it helps to find tools and services that can help you grow your business without taking up any more of your time.

Featured image by Tim Gouw on Unsplash

Marketing Email Tips You Can’t Do Without

Marketing email tips

Once you’ve got your Marketing Email list ready to go, you’ll need to start sending newsletters. Regular newsletters or marketing emails can improve your communication with your customers and help you build good relationships. The tips below will show you just what you need to do to create an awesome newsletter.

Marketing Emails Should Be Consistent

Whether you send once a week or once every two months, your newsletters should go out regularly. When someone signs up for a weekly mail or a monthly newsletter, that’s what they expect. They don’t want to wait three weeks for their weekly news, or conversely, get mails every week instead of once a month.

Regular communication also helps build your relationship and lets your customers know that you’re still around and still relevant.

Craft Your Subject Line Carefully

The first thing someone will see in your newsletter is your subject line. For Email Marketing to be successful, you need a good open rate (among other things). So your subject line has to entice people to open the newsletter.

To this end, subject lines should be relevant and interesting. HubSpot says your subject line should include “actionable language” such as verbs or something that implies action. Something like ‘Don’t Miss out on Opening Day Specials’ implies action: you want to make sure you buy items on Opening Day.

HubSpot also recommends creating relevance by personalizing your subject line. You can use the person’s name, but this tactic has been done before. Rather try segmenting your lists and using language that speaks to each groups’ location, gender, or age, for example. Most importantly, maintain relevance by ensuring that the subject line conforms to the body of the email. Don’t promise one thing and deliver something different.

Catchy subject lines are a great idea, but they first need to be clear. If someone doesn’t know what they’re going to get, they’re unlikely to open their email. So begin by writing a clear, interesting subject line. Then if you can, tweak it to make it catchy.

Preview text, the copy which appears after your subject line in the inbox, can also be used to your advantage. Use it to amplify the message of your subject line, or add something humorous here.

Write Compelling Copy

Once you’ve convinced someone to open your email, you now have to entice them to read it. Hopefully this will also result in click throughs to your site, thereby driving traffic and helping you convert this into revenue. This is why you need compelling copy.

Your choice of words is important. If you sound too much like spam, or you use over-exaggerated, too-enthusiastic marketing lingo, you’ll lose your readers. The same is true for copy that is boring. A conversational tone, with easy-to-read language should be your goal.

You also want to avoid overloading the newsletter with cluttered content. It’s easier to focus on one specific topic says HubSpot, and include a mix of educational and promotional content (with the emphasis being on educational). Use white space to help avoid the feeling of a cluttered newsletter.

Besides, your copy should offer a taste of your site’s content. Use compelling wording to entice your readers to click through to longer blogs and articles. This way you can keep the newsletter content short, sweet and to the point, while driving traffic to your site.

Remember to read through your copy! This applies to anything you write, whether for your newsletter or your site. Your content may include all the right keywords, but if your spelling, grammar and general language is poorly written, your readers won’t stick around for long.

Add a Call To Action

Email marketing can be used to inspire and motivate your readers to take action. But you need to tell them what action they need to take. This is where your CTA (Call To Action) comes in.

You can use a CTA to encourage people to buy your product or try out your service. But it’s also handy for building your social media following, or getting people to rate your service, or asking for a donation. The possibilities are many.

But your newsletter should only contain one main CTA – there can be others, but you should only really focus on one. Make your Call To Action clear, to-the-point and simple to do. Use links, use active language, and create a sense of urgency. OptinMonster says that people really do have FOMO – Fear Of Missing Out – so use this to your advantage.

Make Use of Images Wisely

Visual aids can go a long way in helping you communicate with, and appeal to your subscribers. Images can brighten up your newsletters, draw attention to promotions or new articles, and help you get your message across without being too wordy.

But you need to practice caution. Too many images can be as distracting as text-heavy emails. Try to avoid adding clutter to your newsletters with lots of little images, and rather select just a few to convey your message.

Also remember that not everyone will download or open your images. So you need to include Alt Text (the text you see when an image doesn’t open) with your images. You also need to ensure that your email can be understood without having to see the image.

And Remember…

You need to give people the option to unsubscribe. Be sure to include an Unsubscribe button or link, and make it obvious. There is little more frustrating than searching for an Unsubscribe link that’s been hidden in complicated language in tiny print at the end of a very long email.

Finally, test your campaigns. Use an A/B split to find out what appeals more to your readers. See what works, and learn what doesn’t.

Using a marketing email is an effective way of communicating with your readers, and it’s essential for building your community. But everything from your subject line to your Call To Action needs to be carefully thought out, drafted and tested.

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Why You Need Regular Fresh Content on Your Site

Fresh Content creates audience engagement and build SEO

Good quality, fresh content is no longer a luxury when it comes to online communication. There is a seemingly limitless amount of information readily available online, but when you’re trying to get noticed, this isn’t a good thing.

How do you stand out amongst the masses? How do you compete with the endless stream of information on the internet? One way to do this is to continually provide innovative, useful and fresh content.

Of course, your content needs to be good quality, while providing value to your readers. And this takes time. But if you can offer regular new (or updated) content that ticks all the boxes, then you’re bound to see your efforts pay off.

Fresh regular content improves site traffic and SEO

Fresh Content = Dynamic Web Presence

In today’s online environment, you need to stay relevant. If you don’t publish new content regularly, you immediately put yourself at a disadvantage. Your competitors will be posting new content and they’ll be doing whatever they can to engage their (and your) readers.

Consistent content can build brand awareness, says Inc.com, and you can use this to successfully market yourself across all channels. You may not be able to add new posts or pages every day, or even every week. But you do need to post regularly, so your readers will know when to expect something new.

The idea is to post fresh content, either new or updated, on a regular basis. Posting more often is good, but it takes time to deliver good quality, informative material. And when it comes to content, quality should come first. Not only should posts be useful and informative, but they also need to be well-written and readable. If not, your readers aren’t likely to stick around for very long.

Audience Building

Engaging your audience is a must. New content can keep your readers coming back for more. This builds loyalty and generates interest, which not only means you can retain your audience, but you can also build on it.

Your content needs to add value though. You cannot expect to build an audience without content that offers something unique, new or valuable in some way. Of course, this will depend on your focus, and on what your audience wants. But as long as you add value, your content can help build your following.

There are plenty of innovative ways to engage with your readers. Information can come in many forms – think videos, infographics, and visuals. For lengthy texts, why not create an infographic. This way you can share the visuals on your social networks and drive traffic back to your site for a longer read.

Inc.com points out that keeping your audience engaged can help you generate revenue through existing clients. This is simpler, and generally cheaper, than finding new customers. Of course, engaging content can also lead to more shares and comments, which in turn will help to build your readership.

Authority and Credibility

Publishing new and useful content on a regular basis sets you up as an authority on the topic and helps establish you as a credible source of information. This can further help to establish you or your business as an industry leader.

Innovative thinking can take this a step further. Not only will your audience see you as aa credible source of information, they’ll also see you as progressive and forward-thinking. Use your content to challenge and engage your readers.

Content and SEO

While we can’t know exactly what search engines look for in their ranking, we do have a good idea that fresh content is a factor. Posting regular content, or making updates, means that this content gets indexed. SEO SiteCheckup makes this point, saying that frequent indexing can help with your SEO.

Search engines aim to provide users with content that is useful and relevant, so consider when you are generating this content. Good quality, highly readable information will go a long way to helping your ranking. As will providing content that is of real value to your audience. Plus there is the added bonus of using more keywords.

Fresh content also allows you the opportunity to add links to other relevant pages on your site. More than this, it creates opportunities for others to link back to you. All of this improves your chances of converting traffic into sales, of increasing newsletter sign-ups, or of just improving your bounce rate.

SEO SiteCheckup recommends keeping content standards high and updating your site once a day, or at least two to three times a week. They add that website comments also count as updates, so search engines will index your site when you get new comments. You can also update your homepage or other existing content to help your SEO.

Wrapping up

Fresh new content is every bit as essential as a good product or service. Without it, you are at a disadvantage. With it, you can build and engage with your audience. You can stay relevant. You can establish yourself as an authority and innovative market leader. Plus you can improve your search engine ranking.

But remember, your content needs to offer value. Go for quality content that is easy to read, interesting and helpful. This can help you stand out above the competition.

VibrantWeb offers online content solutions. Take a look at our Services and Pricing to see how we can help. 

 

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