WordPress 5.0 is set to be released in November, and with it will come the new editor Gutenberg. If you haven’t already started using Gutenberg, now is a good time to see what it can do.

What is Gutenberg?

On the off-chance that you haven’t heard about it, Gutenberg is the new editor for WordPress. It will become part of the WordPress core when it is updated to version 5.0. This is expected to happen later this year, probably mid-late November.

The new editor allows you to create pages and posts rich with visual elements. It does this through the use of blocks. Each block type allows you to do something different, such as add an image, write a heading or create a list.

Why Gutenberg is the Way Forward

As I’m writing this, Gutenberg has over 500 000 active installs. It also has 784 1-star ratings, as opposed to the 335 5-star ratings. Even when Gutenberg becomes part of the WordPress core, you will (in all likelihood) still be able to revert to the classic editor.

But why would you want to?

Using Gutenberg is simple. Alright it differs quite a lot from the classic editor, but it does everything that editor can do, and a whole lot more. Each block type comes with it’s own settings and there are plenty of block types available.

The result? Visually appealing texts that grab your readers’ attention from the get-go.

Why does this matter? I’m sure you’ve heard the phrase Content is King. Well, in the game of content marketing and online branding, content is the way forward. Improved SEO and better brand-awareness can both be achieved through content.

But the biggest problem is that there is so much content available online. Interesting, insightful and innovative posts go a long way to building your content-offering. But visually stimulating content gives you the extra edge.

Making the Most of Gutenberg

You can make the most of the new editor to create interesting and visually appealing texts. To do this, you need to use your blocks!

Add images in Gutenberg to create a better user experience.
Images can add to your appeal and improve user experience

Quotes also stand out from the rest of your text, as they’re now indented. You can make them even more impressive by italicising them.

You can add your reference or citation here.

These are just some examples of the block types available on Gutenberg. You can also create lists, add shortcodes or html, add audio, use different headings and more. Below are some examples of the blocks available to you, including a How-To block from Yoast. (We used FooGallery here, which works with Gutenberg)

You can transform your average paragraph into something a bit more exciting. You can add a colored background, change the font color and size, and add a Drop Cap at the beginning of your paragraph.


All of this helps you make your articles, pages and posts stand out from the rest. With Gutenberg blocks you can establish a greater brand identity. You’ll also be able to boost engagement, ensuring that your good content gets the readership it deserves.

Final thoughts…

Gutenberg is still in its infancy, and is sure to grow and change over time. It is however, a great opportunity to create rich texts and experiences for our readers. It is a way to reach and engage with a larger audience, which can only be beneficial in the long run.

For a more detailed description of how Gutenberg works, check out this post.

Featured image by Esther Jiao on Unsplash

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