Here are the steps you need to follow for launching a website. Each step links to a detailed guide that is easy for you to follow in order to be successful.
Step 1 – Planning
Planning includes market research, establishing your goals, working out who your target market is, deciding on what content to include and how you will include it.
Step 2 – Domain & Email
Your website’s name or domain should embody your brand identity, while being easy to spell and remember. Finding the domain you actually want can be tricky, and you might need to compromise or come up with a new domain name in some cases. Based on your domain, you can then setup an email, or if you really want to get started quickly you can create a free GMail account.
Step 3 – Hosting
There are various hosting options available – choose the one that suits your needs best and with the hosting company that offers the best package for you. Remember to always read the small print!
Read our detailed guide on WordPress hosting.
Step 4 – Install WordPress
Many hosting companies offer an easy-install, or one-click option to quickly getting started with WordPress. Make sure you do it properly and securely by following our comprehensive WordPress Install Guide.
Step 5 – Social Networks & Newsletters
You need to use the power of social networks and newsletters to drive traffic to your site, and you can get started sooner than you think. It’s also all free. Read our guide on social networks and newsletters.
Step 6 – Create A Landing Page
You’ll need a landing page that tells your customers that the website is coming soon. These are easy to setup, and will allow you to continue working behind the scenes on your site, while visitors will see the landing page.
To find out why we think this is necessary, or how to do it for free, read our landing page guide.
Step 7 – Install Plugins
The right WordPress plugins can help set you apart from your competition. Have better image galleries, improve your SEO, or setup an online store. Plugins give you increased functionality and a better ability to manage and track your website.
Step 8 – Content and SEO
Content is the most important part of your website. Create pages and blog posts to help promote your site and what you are about. Use tags or categories to organise your blogs into topics. Use SEO to optimise your rankings with search engines.
Learn more in our comprehensive guide to creating great content with great SEO.
Step 9 – Choose a Theme
Choose a theme that speaks to your content and your audience, while giving you the features you need. You can add your content before you decide on your theme, but it cannot be underestimated how important the theme is to your site. Both from a management point of view, and more importantly, what the visitors of your site will see.
Read our detailed guide on choosing a WordPress theme that suits you.
Step 10 – Tracking and Monitoring
You need to know what’s working and what isn’t to ensure that you are giving your customers what they want. You can do this by keeping track of page visits and the like.
Here’s our guide on how to track and monitor your site.
Step 11 – Go-Live
Launch your site, and start putting everything to work. We have a detailed Go-Live checklist to help you make sure you don’t miss a thing.