Awesome Ideas for Generating Blog Content

Blog content isn’t always easy to come by. If you’re trying to generate new content every week, or more often, finding good ideas for fresh content can be a struggle. But not if you know where to look.

Here are some ways to generate awesome ideas for your blog content.

Google It

One of the best places to start is online. There are a significant number of people online, all looking for the answers to their questions. So starting here will give you an idea of what people are looking for and how to tailor this to suit your needs. There are several ways you can get this sort of information.

Google Search

This is a simple way to start looking for ideas. Simply type in one of your focus areas and see what pops up. If you have a specific keyword or key phrase around which you’re trying to create content, you can use this.

You’ll then see what else is available on the topic, along with more specific ideas that can help give your blog a bit more focus. The focus of each blog shouldn’t be too broad, so you can use the search results to figure out how to narrow down your topic.

You can also use the Related Searches, at the bottom of the page, to generate ideas. Say for example, you sell board games. If you plug this into the search bar you’ll find game shops, types of games, reviews and so on. This is already a good place to start. But scroll down to the bottom of the screen and you’ll get even more ideas from the Related Searches.

Blog content generated from related searches

Google Trends

If you want to delve a little deeper into what is trending on Google, have a look at Google Trends. This is a free tool that you can use to see just what people are looking for online. It’s also a great tool for refining your keywords to help with your SEO.

If you search on Google Trends for board games, you’ll see that this is a fairly popular search term. Especially compared to some of the related searches. But this also means its a very broad term. If you look at a few of the related search terms, though, you can see which work, and when. Christmas is the most popular time, with ‘best board games 2017’ doing just a little bit better than family board games.

Google trends shows popularity of search terms

As you can also see, if you click on your search term, you’ll get even more suggestions. You can further explore your keywords by refining your location, time span and categories.

Google Alerts

Another good way to stay up to date is by setting up Google Alerts. With this tool, Google sends you an email with new content every day or week. You enter a key phrase or subject in which you are interested, and Google then sends an email to you with relevant articles and links.

You can use this to understand how others are approaching the topic and generate ideas for your own blog content. As with any of these, if you see a gap that hasn’t been filled, or a topic that hasn’t been addressed, write about it.

Customer Support

Your clients, customers and readers are going to have issues. Or they’ll make comments. Or they might ask you questions. Addressing these in a blog post is a great way to generate content that your users want to read.

If someone has a question about how to place an order, for example, it means that they couldn’t find the answer easily on your site. They might think the order process is flawed, and complain about it on social media. Or they simply have a suggestion for you. This is a good opportunity to provide your customers with the information they need.

This sort of communication may not always fall into your lap though. If someone has a problem, they may take to Facebook to complain about your service. So you need to keep an eye on what people are saying about you on different channels.

Social Communication

Social channels are also a great way to get to know your consumers and readership. Through these channels you can understand what your audience is looking for. And if it isn’t obvious, you can ask them. Find out what information they want, or ask them to suggest content that they’d like to see on your site.

You can also use your social channels to share new content. This way you not only drive traffic to your site but can also gauge people’s reactions to your blog content. This can help you understand what’s working, what you need more of, and what to avoid.

Wrapping up

There are plenty of ways to look for blog content ideas. If all else fails, read up on your area of interest, explore the topic and learn what you can. Write down your questions and answer them in a blog post. Or find a focus area that hasn’t been dealt with and tackle this – this will also help you stand out as an expert and authority in your field.

Listen to what people are saying and asking. Stay up to date with what’s happening in your field. Your blog posts should be topical, current and focused. If you generate these sort of ideas, your content is sure to draw traffic and increase your readership.

Photo by G. Crescoli on Unsplash

Why You Need A Website Analysis

So you’ve set up Google Analytics and you’ve connected it to your analytics plugin. You can see just how many people have visited your site and what pages they visited. But why do you need a website analysis? The short answer: to help your business grow.

It’s not quite as simple as installing a plugin or setting up Google Analytics though. You also need to analyse these analytics. In other words, you can’t simply use these tools to gather data; once you have the data you need to perform a website analysis. This will help you establish what’s working (Keep on doing this!) and what needs fixing.

Google analytics tools for website analysis

Data-Driven Decisions

The point of performing a website analysis is to gather data that can inform your business decisions. This is good practice and you should be comparing your analytics on an ongoing basis. But this is even more important if you’ve made big changes to your site or you’ve launched a new site or product.

This is because the data that you gather tells you about your audience, their behaviour on your website and when they leave your site. Analysing this data can give you actionable results. For example, once you’ve figured out why or on which page people are leaving, you can take action to change this.

In fact, you should be using your website analysis to create a ToDo list of actions you can take to improve your site’s performance. Regardless of the size of your business, your site can benefit from this analysis.

Website Analysis Tools

With Google Analytics you can track and monitor various performance metrics. You can also make use of the Insight tools provided on platforms like Facebook, Twitter or LinkedIn, for example. If you’re running an external campaign, or something like Google Adwords, you’ll need to add your analyses of these to your other metrics as well.

Google Analytics offers a number of key indicators, which you can use for your website analysis. Here’s a quick look at what some of these are. For a more detailed description, have a look at this glossary from Loves Data.

  • Session: A visit to your site.
  • User: A person who is visiting your site. Unique users give you an indication of how many different people visited your site. You can also gain insight into the value of the information you provide by looking at the number of return users.
  • Pageviews: The number of pages viewed. This is different to Pages, which refers to which pages were viewed. In Google Analytics, pages are organised according to their popularity – that is, pages that are viewed the most will appear first.
  • Bounce Rate: This is the percentage of users who leave your site after only visiting a single page. The higher the percentage, the higher the number of users leaving. This is a handy tool as you can look at which pages have a higher bounce rate, and try to motivate users to click through to other pages.
  • Location: Where your users hail from. You can find out if you’re reaching the right audience, or if you need to adjust your content for a different audience.
  • Traffic: This tells you how your users are finding your site. It includes details about the channels (social, organic or direct), return or unique traffic, the search engines they’re using and other information. This provides insight into which channels are working and which either need more work or should be abandoned.
  • Referrers: The sites (such as Facebook or other websites) that refer users to your site. Again, this gives you insight into how people are finding your site and where to focus your resources.
  • Device: The technology your users are using. This data includes whether users are on mobile or desktop, their screen resolution (useful if you have a very visual site), whether they’re using iOS or Android and other such information.

Using Relevant Data

The above tools are just some of the many you have at your disposal, all of which can help you make data-driven decisions to boost your business. But your analysis needs to make use of relevant data. Without this, you’re wasting your time and your resources. For small businesses, with limited resources, this could end up costing you if you make the wrong decision based on the wrong data.

Say you decide not to make your website mobile-friendly as the overhaul would cost too much. But have you looked at how many of your users are on mobile devices? Or you decide to focus on an American audience, but the majority of your users are from European countries. Your efforts will cost you, in users, cash or other resources, if you don’t look at the correct data.

To prevent this from happening, you’ll need to start by establishing what data you need. Do you want to track the busiest hours on your social media? Should you be keeping an eye on the type of people visiting your site? What about bounce rates? And page views?

Essentially, you need to determine which performance indicators can help you grow your business. And by extension, which metrics to keep an eye on.

Getting Analytical

Once you have an idea of what data to track, you need to start analysing the data. It’s a good idea to do this in a spreadsheet, so you can keep track of your progress. This can help you avoid what’s known as vanity metrics – metrics without any comparative data, and which therefore cannot be examined in context.

To track your analytics effectively, you need to have a purpose. If you know your end goal, you’ll be able to more effectively find the information you need to make your decisions. For example, if you want to get a better understanding of your audience, you’ll need to examine your users and their behaviour. this includes the pages they visit on your site, the duration of their visits as well as their location and demographics.

As you’re analysing your data, you should be noting down anything interesting or actionable. Perhaps the majority of your users are on mobile devices; make a note to ensure your site is mobile-friendly. If your bounce rate is too high it could indicate that people are not finding the right type of info on your site, or a particular page. Try adjusting your content to fix this.

If you frequently record the relevant data, you’ll be able to see if your efforts are working. Maybe you decided your content needed a boost and you’ve started publishing a weekly business blog. Check the data. Is this driving traffic? Boosting sales? If you’re sending a weekly newsletter now, instead of a monthly one, can you see the results?

Wrapping Up…

Making change can be effective, but only if it is worth the effort and resources you put into that change. To do this, you need to institute a frequent website analysis. This should focus on your key performance indicators. Plus you should have a clear purpose, which aligns with your business goals.

Once you understand these factors, you can start to record and analyse your data. This information needs to be given to the key players in your business so that they too can make the correct data-driven decisions. This in turn, will help you grow your business.

Featured image by William Iven on Unsplash